My dreams are always current
For fall, denim is looking new, chic and, as always, cool, on the runways and on the street. And accessories are no exception. Cross category, from Chanel bags to RumbaTime watches, Louise et Cie heels and even boots by Rihanna, it’s the American staple gone global.
When you create something that elicits emotion: this is the moment in which art comes to life and transports us to another dimension, that of ecstasy. That subtle transfer from the concept to the work accomplished is perceptible not only by its creator, but also from a more informed public, which captures the uniqueness of that creation, drawing a benefit unforgettable emotional.
Each artist then acts according to a personal style, and it is the different way of feeling and shaping the art that distinguishes a work from the other, carrying within him the autograph and unmistakable mark of its maker.
At this point the obligatory question is: fashion is also an art form? Yes, when the artist transforms his work in pure creative essence, through detachment from the consumer system, the conventions, the production series and the strictly commercial needs.
Always it inspired by art and fashion from the past, blending in with the trends of cultural movements: experimentation unabated is the essential characteristic which gives life to the creations that combine ancient forms in materials and innovative models and especially outside the box .
Therein lies the great innovative value of LA COUVERTURE http://www.lacouverture.it/
From Alessandro Sicuro
The MoMa
The Museum of Modern Art (MOMA) in New York invests in fashion, planning for the end of 2017 an exhibition entitled “Items: is fashion modern?”. Probably, the growing success of the annual exhibitions centers organized by the Met competitors under the supervision of Anna Wintour, “(Anna Wintour is the daughter of a newspaper editor and a philanthropist. She was born in London in 1949 and began working as a journalist to 16 years has become editor of Vogue in 1988, and then also one of the most recognizable symbols of the fashion world) “, have prompted the Moma to give more space to topics closer to the history of costume: 99 clothing taken from the last hundred years crowd the salt institute museum. To anticipate the event, two days of discussion on the subject scheduled the next 15 and 16 May with comparisons among fashion editors and academics.
The last exhibition dedicated to fashion organized by MOMA in 1944, “Are modern clothes?”, Which is inspired partially “Items: is fashion modern?”. We’ll see …!
The Metropolitan Museum of Art
From Alessandro Sicuro
The White Fashion Trade Milano, in 2016 has given me many new ideas for my look.
One of the most brilliant, La Couverture a new Italian brand, made in Italy and handmade. The designer from a classic blanket had a brilliant idea, create the cape.
La Couverture a new concept of style, a new philosophy to wear. An Italian brand, product and handmade. The designer, a classic blanket had a brilliant idea, create the cutting cape with many variations and color, to give shape to the so Couverture.
La Couverture will be the new must-have accessory for fall – winter 2016-2017.
The designer said: “We translate materials of first quality and style details in essential parts without size, style rules and dress codes, entirely made in Italy, each piece is a limited edition for exclusive craftsmanship and the slow process of the frames where our wool textiles are produced.
The Couverture creates each piece with the principle of simplicity and quality that brings each piece to be a modern classic suitable for any mood.
Designer profile:
The experience of the designer, as head of the big brands design, women’s line, Marithè + Francois Girbaud, Roberto Cavalli and Ermanno Scervino, where the complication of the construction and structure of the garments is notoriously very high, allowed the subsidiary to record his project.
The story takes us back to the late 1920s when Frenchwoman Luisa Jaquin married Florentine Lido Panconesi and opened a boutique selling straw hats in Paris. Lido Panconesi, who loved to bet on horses, at one point lost all his money at the Arc de Triomphe and they escaped to Brazil. In Brazil, they made a small fortune and not long after they moved back to Europe, relocating to Florence, Italy where Luisa opened a small hat boutique on via Roma.
At the time, women changed their hats three times a day: in the morning, for tea and in the evening. Lido Panconesi slowly expanded the store, adding clothes and building his own factory to produce them. In 1968, he sold the factory which had become too much of a commitment.
While still in school, Andrea Panconesi, Luisa’s grandson, started dressing the windows and flew to Paris on his first
buying trip. Through one of his connections, Andrea had found out that a Japanese designer who was showing there at the moment had very innovative and avant-garde designs and he wanted to have a closer look at him. The designer turned out to be Kenzo and Luisa Via Roma was the first store in Europe to present the Japanese designer’s Fall/Winter 1968/69 collection.
Since Andrea Panconesi’s first revolutionary choice, Luisaviaroma has grown as a constantly innovative hunter for emergent fashion talents. Many of the major fashion houses of today were just beginning to assert themselves when they were introduced to LUISAVIAROMA’s selection.
The concept of LUISAVIAROMA has been established gradually throughout the years, and as early as the 1980s, it had become a true reference point for devotees of luxury and fashion, flourishing as one of the most famous boutiques in the world. Panconesi and his buyers are still in the front row at fashion shows in Paris, New York, London and Milan, where they choose the most avant-garde and chic pieces of major international designers to take back to the company headquarters in Florence.
the 1980s
Westuff becomes the first alternative news publication to write about art, fashion and music. Andrea Panconesi acts as publisher and the editorial staff includes Stefano Tonchi for fashion, Maria Luisa Frisa for art and Bruno Casini for music. Kyle Bradfield also shares his creative genius with LUISAVIAROMA. Kyle’s profound understanding of beauty and unique abilities give Luisa Via Roma’s windows the elegance of a true visionary.
1999
LUISAVIAROMA branches into e-commerce on Luisaviaroma.com, created as a reaction to the desire to satisfy the
expectations of the most demanding customers who, despite being abroad, demand the same service and quality that the physical location in Via Roma is famous for.
2005
With the addition of the creative marketing of Felice Limosani, the store begins to arrange events in order to enhance communication with companies such as Nokia, FIAT, Puma, Adidas, Missoni, Lacoste, Levi’s, TIM and Coca-Cola, 
applying new experiential marketing techniques. LUISAVIAROMA’s starting point has always been the true belief that clients are not satisfied with mere products, but are looking for unconventional experiences as well.
2008
LUISAVIAROMA undergoes rennovations, launching in a new extended 360° vision of the concept of shopping that combined eco-conscious principles, an interactive website, exceptional service and an emotionally engaging commitment to the satisfaction of each client. A timeless storefront is crafted in exclusively local materials that are eco-friendly and energy saving.
The perimetres for restructuring the three store boutique, LUISAVIAROMA, include the principles of economic sustainability and the conservation of energy resources.
The combination of materials, LED lighting and local enterprises create a multimedia area where new trends in international fashion intersected with the issue of environmental protection. On the top floor and terrace, this intersection with fashion and nature invites you to enjoy the restaurant that welcomes clients looking to taste a variety of Italian treats.
2010
LUISAVIAROMA celebrates 10 years of online activity with a grand three-day party, FIRENZE4EVER… It’s Magic!, inviting the 40 most influential fashion bloggers from all over the world to create their own multibrand looks and do photoshoots, complete with professional photographers, makeup artist and hair stylists provided by LUISAVIAROMA.
Today, FIRENZE4EVER takes place each season, prior to all fashion weeks, transforming Florence into one giant fashion hotspot and attracting international recognition of the participating brands and partners, as well as the blogger guests.
courtesy by
sure-com
Gucci handbags have always been among the most loved by those who want to invest in high-fashion accessories that have a long tradition of craftsmanship. Since at the helm of the Florentine brand has got the new creative director Alessandro Michele were added many models to classics such as branded GG pattern or the iconic shoulder bag Jackie.
Italian version: Le borse Gucci sono da sempre tra le più amate da chi vuole investire su accessori di alta moda che vantano una lunga tradizione artigianale. Da quando al timone del marchio fiorentino è arrivato il nuovo direttore creativo Alessandro Michele si sono aggiunti moltissimi modelli ai grandi classici come i pattern logato GG o l’iconica borsa a spalla Jackie.
If you found Barneys or the Polo Bar suspiciously empty last night, that’s because every single fashion person in New York was at Lincoln Center for the world premiere of Zoolander 2. Derek and Hansel, Anna Wintour, Marc Jacobs, a handful of Jenners… we could go on. Even Neil deGrasse Tyson made an appearance.
Of course, with NYFW in the air, this major fashion moment was anything but your typical movie premiere. Besides a red carpet, there was a full-blown runway show featuring the likes of Gigi Hadid, Irina Shayk, and Stella Maxwell. Penélope Cruz, Ben Stiller, Owen Wilson, and Will Ferrell all appeared in character, and Justin Theroux reprised his role as the evil, dreadlocked DJ (he danced down the catwalk with Skrillex. #Casual).
Needless to say, there were plenty of memorable looks to be seen. Click through for our favorites!
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Sara Dal Monte
It’s not called New York Fashion WEAK for nothin’. As much as we love the next seven days of nonstop shows, presentations, and parties, it’s important to prepare. Late nights, early mornings, lots of running, all while looking our best? It’s harder than it sounds – although it definitely doesn’t have to be. Click through for our (easy) go-to ways to get ready for NYFW. Trust, your skin, body, and immune system will thank you.
While a high intensity workout before a grueling week may seem counterintuitive, hear us out. Refine Method is a fashion world favorite, a boutique studio specializing in interval training that works out your entire body in just 50 minutes. Its founder, Brynn Putnam, is a Harvard-educated former ballerina, so you already know this is a smart workout that will result in lean muscles, not bulk. The small classes allow you to work closely with your instructor and it feels practically like a private session – no wonder Vogue editors and It-DJs love it so much. We can attest that after you try it, you’ll be feeling the burn for days afterwards, a.k.a. a pep in your step worthy of Fashion Week.
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Sara Dal Monte
Kristen Stewart has landed her first Chanel beauty campaign. The actress will be the face of the Collection Eyes 2016 make-up collection.
The campaign was photographed by Mario Testino and will break in March. According to WWD, the actress posed for a series of portraits that “incarnate the different facets of a contemporary woman”.
SARA DAL MONTE 